Peaceful Soul

ONE SHOW FINALIST, FEATURED IN ARCHIVE PUBLICATION

Amanjiwo (peaceful soul) in central Java draws its design inspiration from the surrounding historic Buddhist temples. Since the resorts brings the region’s unique culture and centuries-old temples to the guests, we followed the same message through the advertising. We created a campaign inspired by Zen philosophy and traditional Zen painting.

Logo (inspired by old chinese seal)

 

Print

River representing ongoing life, energy, and moving spirit

Tree representing cycle of birth, growth and change

Mountain representing universe, and a source of unity

 

Aman Spa

Spa package; a selection of the best traditional teas from the region, variety of handmade sweets, and soothing candles for guests as a take away piece.

Zen painting inspiration behind the campaign

 
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M2 Activation