Mazda2 Launch
ADDY WINNER
To launch the MAZDA2, we created the campaign, Awaken Your Inner Driver, to remind people how much fun driving can be in the right car.
Driverville Game
We created the automotive category’s first-ever Facebook community virtual world called Driverville, specifically for the Mazda 2 launch. It’s where players can follow their Inner Driver avatar on a social gaming adventure and win many prizes including the all-new Mazda2.
Players can also collect real Power-Ups located on Zoom-Zoom Concentrated (ZZC) Energy Drink from Mazda 2 Dealership and from live activation event at LA Auto Show.
